--- title: Deepfake Technology and the Increasing Threat of Deepfake Identities description: Understanding the increasing threat of deepfake identities and the impact of deepfake technology is becoming ever more important. Gartner and Jericho show how. image: //www.jerichosecurity.com/hubfs/Screenshot%202024-02-16%20at%2011.15.02%20AM.png --- [![Jericho Security logo](https://www.jerichosecurity.com/hubfs/assets/images/Jericho-Security.svg)](https://www.jerichosecurity.com/) [![Jericho Security logo](https://www.jerichosecurity.com/hubfs/assets/images/Jericho-Security.svg)](https://www.jerichosecurity.com/) - Why Jericho Why choose Jericho Security? See what sets Jericho Security apart from the rest. 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By 2026, 30% of enterprises are expected to view these solutions as unreliable in isolation, primarily due to the rising threat of deep fake technology. The fact that such a forecast has been made by such a reliable name in the tech industry makes it imperative for businesses of all sizes and from all industries to make understanding deepfake technology a priority. As per the forecast, the impact of deep fake videos is obvious within the identity verification and authentication discipline. However, that is only a broad perspective. Delving deeper into both, the increasing threat of deepfake identities reveals information that organizations and individuals can use to protect themselves. This guide will not only dive deep into the Gartner forecast but also try to gain a better understanding of all the important variables involved in the discussion. Gartner’s forecast highlights the critical need for organizations to [bolster their security measures in the face of evolving cyber threats](https://www.jerichosecurity.com/blog/nation-states-weaponizing-ai-in-cyberattacks).   The article illuminates growing skepticism about the effectiveness of current identity verification and authentication solutions. The increasing threat of deepfake identities caused largely by the prevalence and sophistication of deep fake technology have raised concerns about the vulnerability of traditional security measures, especially considering [several high-profile cases that have emerged in recent months](https://www.cnn.com/2024/02/04/asia/deepfake-cfo-scam-hong-kong-intl-hnk/index.html).   Traditional security measures currently rely on Presentation Attack Detection (PAD) to verify the user’s liveness. However, PAD does not presently account for the advancements in deepfake technology that inject synthetic images into cyber-attacks. Preventing such attacks in the future will require a multifaceted use of PAD, injection attack detection (IAD), and image inspection tools.     For example, AI-powered spear phishing detection tools play a crucial role in identifying and thwarting sophisticated phishing attempts that leverage AI techniques. By leveraging machine learning algorithms, these tools can analyze communication patterns, detect anomalies, and identify subtle signs indicative of phishing attacks.   Similarly, integrating AI-powered training programs is essential in preparing organizations for the evolving threat landscape. These programs utilize machine learning to simulate realistic phishing scenarios, tailoring training exercises to the specific vulnerabilities and behaviors observed within an organization. This targeted and adaptive approach enables employees to develop a heightened awareness of evolving threats, fostering a more resilient workforce capable of identifying and resisting AI-powered phishing attempts.   A transformative shift in the cybersecurity landscape must be enacted as enterprises are urged to reconsider their reliance on conventional methods. Security systems that should be prioritized can classify, monitor, adapt, and innovate against these novel technologies to prove genuine human presence or implement mitigation strategies to prevent account takeovers.   With the projected timeline set for 2026, organizations are urged to take timely action to address the deep fake threat. Biding time until traditional methods are deemed unreliable could expose enterprises to heightened risks of unauthorized access, identity theft, and fraudulent activities.   As organizations navigate the constantly evolving dynamics of cybersecurity, it is imperative to heed Gartner's predictions and proactively enhance security measures. Adopting adaptive solutions that integrate cutting-edge technologies will be pivotal in staying resilient against the [evolving threat of deepfake attacks](https://www.jerichosecurity.com/blog/deep-fake-attacks-on-id-verification-systems-the-rising-threat-and-how-to-prevent-it). ##### Categories - [News (45)](https://www.jerichosecurity.com/blog/tag/news) - [Thought Leadership (15)](https://www.jerichosecurity.com/blog/tag/thought-leadership) - [Phishing (14)](https://www.jerichosecurity.com/blog/tag/phishing) - [Product Updates (10)](https://www.jerichosecurity.com/blog/tag/product-updates) - [Announcements (8)](https://www.jerichosecurity.com/blog/tag/announcements) - [Reports (5)](https://www.jerichosecurity.com/blog/tag/reports) - [Case Study (4)](https://www.jerichosecurity.com/blog/tag/case-study) - [Community Spotlight (3)](https://www.jerichosecurity.com/blog/tag/community-spotlight) - [Events (3)](https://www.jerichosecurity.com/blog/tag/events) - [White Papers & Solution Briefs (1)](https://www.jerichosecurity.com/blog/tag/white-papers-solution-briefs) #### Subscribe to our newsletter Get the latest updates on phishing trends and generative AI. 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